A clear strategy, robust programming, and targeted campaigns are essential elements for successful communication. It is crucial to concentrate on the big picture, utilizing the appropriate tools, possessing foresight, and having good timing.

• Strategy development
• Campaign development
• Program planning
• Activity planning incl. Content, timing, channels and budget

In addition to relevant stories and engaging content, successful media relations also require a strong network and experience in dealing with journalists. We handle product, corporate, brand and crisis PR as well as personality PR for our clients.

• Press office
• Creation & distribution of press releases
• Pitching signature stories
• Placing interviews
• Gift guide management
• Press events

There is one big difference between traditional media and advocates: budget.

While media report independently at best, content involvement by influencers is associated with additional budget or barter deals (the free exchange of product and media performance). However, high performance requires experience and the right intuition.

• Influencer mapping
• Request, negotiation and management of collaborations
• Performance evaluation

The social media age is magical for branders; it allows us to capture immediate responses to campaigns and get feedback on our brand directly from our target audiences – all without much latency. However, for a holistic picture of how our brands are perceived, we need the right tools to scan relevant platforms around the clock.

• Creation of social media guidelines
• Development of editorial plans
• Preparation and upload of social posts
• Community management
• Analysis & Reporting

The cardinal rule of crisis communication is to always have a plan for the worst. This is the only way to master crises with confidence.

We support our clients in preventing crises, keeping a cool head in critical moments and managing communication to avoid purely reactive communication.

• Analysing crisis potential
• Preparation for worst case scenarios
• Defining internal processes and information chains that ensure swift responses during a crisis.
• Identifying and briefing spokespeople.
• Being available 24/7 as part of the crisis retainer.
• Communication guideline for employees
• Crisis evaluation & learnings

The perception of a brand in relevant industries is just as important as its perception by end customers, as both contribute to the overall life of the brand. Participating in selected events such as trade fairs, summits, round tables, and keynote speeches can serve as excellent platforms to establish or reinforce thought leadership and position oneself as an expert.

• Identification of relevant industry events 
• Pitch from selected Spokes People 
• Negotiation of contract conditions 
• Briefing of the presenters 
• Support in the creation of talking points, speeches and presentations 
• Communication plan & implementation