Welcome to our boutique PR agency for soul-tech, lifestyle & more!
We have been supporting global brands and startups alike for over 15 years. Through strategic communications consulting, operational PR, and relevant marketing activities, we actively and sustainably strengthen our clients’ brand awareness, thought leadership, and sales growth.
Always be prepared: Defining the target groups, developing key messages and storylines, and creating relevant content are crucial preparations for success.
To achieve success in PR, it is essential to provide the right content in the right format, to the appropriate target groups, at the right time, and through the most suitable channels. And that’s what we do.
Consistently analyzing the presence in analog, digital, and linear media, along with social engagement, enables continuous optimization of the strategy. As a result, the performance of PR continually increases.
A clear strategy, robust programming, and targeted campaigns are essential elements for successful communication. It is crucial to concentrate on the big picture, utilizing the appropriate tools, possessing foresight, and having good timing.
In addition to relevant stories and engaging content, successful media relations also require a strong network and experience in dealing with journalists. We handle product, corporate, brand and crisis PR as well as personality PR for our clients.
There is one big difference between traditional media and advocates: budget.
While media report independently at best, content involvement by influencers is associated with additional budget or barter deals (the free exchange of product and media performance). However, high performance requires experience and the right intuition.
The social media age is magical for branders; it allows us to capture immediate responses to campaigns and get feedback on our brand directly from our target audiences – all without much latency. However, for a holistic picture of how our brands are perceived, we need the right tools to scan relevant platforms around the clock.
The cardinal rule of crisis communication is to always have a plan for the worst. This is the only way to master crises with confidence.
We support our clients in preventing crises, keeping a cool head in critical moments and managing communication to avoid purely reactive communication.
The perception of a brand in relevant industries is just as important as its perception by end customers, as both contribute to the overall life of the brand. Participating in selected events such as trade fairs, summits, round tables, and keynote speeches can serve as excellent platforms to establish or reinforce thought leadership and position oneself as an expert.
Value-based partnerships that are strategically formed can lead to new opportunities and access to previously untapped target groups. We provide support throughout the entire value creation process, starting from the initial idea, through operational assistance, and culminating in the evaluation of the collaboration.
By forming strategic media partnerships, it is possible to authentically support the PR program and generate additional attention for the product, brand, or company in a meaningful way. But not all attention pays into your own OKRs/KPIs. Each investment, such as native advertising, guest posts, advertorials, or sponsorships, should be continually reassessed and evaluated by professionals in terms of its strategic impact and objectives.
Not only seasonal, well-planned campaigns can help to increase awareness within target groups and ensure more interaction with the brand. We provide support from brainstorming and campaign management to the final evaluation.
A strong network can turn out to be a valuable catalyst. We are happy to make our large network available to our customers, bringing them together with the right partners and thus creating new opportunities and synergies.
Our network consists of:
Reliability in communication is the key to getting through the media jungle with confidence. And that requires the right partner to handle the communication in a reliable, trustworthy and professional manner. For starters, however, trusted consultancy and supportive advice might often be enough.
For over 15 years, we have been supporting our clients from a wide range of industries with high-performance product, brand and corporate communications.
Together, we sharpen core messages, develop relevant stories, and play them in the right content formats in the right channels to the right media contacts and social communities.
This is how we generate revenue-relevant media presence in analog, digital & linear media as well as social engagement within relevant target groups. This strengthens our customers’ brands along the entire marketing funnel – from initial contact to repeat purchase.