Why it matters: Process Management in PR
Marketing and PR are critical functions for any business, but it can be complex and time-consuming. With so many different target audiences, campaigns, goals, channels, tools, and strategies available, it can be difficult to know where to focus your efforts and how to measure your success. This is where professional process management can make a significant difference. It assist companies in achieving their strategic objectives and increasing operational efficiency resulting in higher productivity and profitability for the company.